Dlala. Eyakho. Ingxenye.
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We bring to the market, what others have overlooked, a Woman's Touch. Thoughtful, attentive and sensory design led establishments which offer great in-house services along with well packaged family focused amenities.
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With our combined experience in Business, Sales and Marketing, along with having great experience from travelling the world, we understood that developing a Female Focused, Couples Specific, Family Orientated Hospitality Group was a niche that needed servicing.
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Our USP, comes from our industry partnerships. From development consultants to hospitality management agencies, we ensure that the various professionals we engage, come with a level of experience that guarantees the delivery of each project that not only exceeds investor expectations, but also have a long standing place in the market to ensure Y.O.Y growth and strong ROI.
“As a group of Female Entrepreneurs, we understand the challenges posed in South Africa for Female Travellers and Single Mothers.
The need for extra safety, good design, thoughtful services and family friendly amenities remain priority. This covers our business ethos as a whole. Both residential developments and hospitality products.
More specifically, on the hospitality side of the business, there is always a need to have pampered specific, sensory focused & aesthetically curated experiential amenities.”
Dr Ashura Abdul-Rasheed - Group CEO 
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Dlala Eyakho Ingxenye
Our Divisions
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Hospitality
2023 marks our foray into the Hospitality Industry. We sourced a project that will see the transformation of a derelict building in the Durban Point Waterfront district. The vision, a thriving boutique hotel offering travellers and tourist a uniquely authentic take on short term accommodation in Durban.
The 16 Suite Hotel, with Ground Floor Retail and a RoofTop Terrace, not only saves on of the most iconic historical building of the area, but also speaks volumes for us as representatives for Women Empowerment. Standing testament to our limitless potential as a group of Black Female Hoteliers.
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Property Development
Our property development ambitions focus on residential development projects as this best fits our vision of growing into recognised and respected players in the housing sector. Providing quality homes in the mid income and luxury market. Our product offerings are modern freestanding houses, townhouses & apartments.
We work with a specific professional team, of whom we’ve built a strong working relationship. A team that understands our goals, quality ambitions and uniqueness in what we’re looking to bring to the market. They also understand the importance of giving preference to Women owned Businesses & Black Owned SMME’s